S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 12 January 2018
⏱️ 29 minutes
🧾️ Download transcript
Summary
This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today. We’ll look at how one company makes money by retiring its products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saved itself by not going digital.
From Crayola to Velveeta, it all comes down to smart marketing.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
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| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, |
| 0:32.2 | but wait, there's more. |
| 0:50.6 | Look at you. The future is unpredictable at times, that the open university are the experts in distance learning, allowing you to fit study around your life. |
| 0:55.4 | What's more, you'll have support from dedicated tutors every step of the way. |
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| 1:02.6 | Registered by the 9th of January to get started. |
| 1:08.3 | The Open University, the future is open. From the Under the Influence digital box set, |
| 1:15.1 | this episode is from Season 7, 2018. |
| 1:22.3 | You're so king in it. |
| 1:42.0 | We're going to love it in an instant. Yeah. in it You're not You're not You're not You're not you're hungry |
| 1:42.2 | When you're hungry |
| 1:42.9 | You're a good hand You're a good when you're hungry. |
| 1:48.0 | You're a good hand with all. |
| 1:56.0 | You're under the influence with Terry O'Reilly. You're under the influence with Terry O'Reilly. One evening, Freddie Mercury sat down at the piano and played the opening notes to a new song for his producer. |
| 2:16.1 | Then he stopped and said, |
| 2:18.0 | And this is where the opera section comes in. |
... |
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