This isn't the place I'd want to start, but we kind of have to.

It's the year 2014, the year of the Ice Bucket Challenge and the Black Lives Matter protests in Ferguson.

And it's on May 12th of this year that a three minute surveillance tape of an elevator ride

forever changed the course of popular culture. The soundless black and white video

shows none other than Beyoncé, her husband Jay Z and her sister salange walking

into a hotel elevator.

All three are dressed to the nines.

Jay's in a tucks, Beyonce and Salange both an elegant designer gowns.

Before the elevator door even closes,

Salange is inches from Jay, screaming in his face.

Salange pushes him and swings her purse at his head.

She kicks at him as she's pulled away and restrained by their security guard.

Eventually, emotions settle a little and the three stand there awkwardly, waiting.

Finally, the elevator door opens.

More words are exchanged as they begin to exit.

Salange takes another huge swipe at Jay, and again she's restrained. The three finally leave the elevator and the tape ends.

When T.M. Z. leaked the tape a week later, the internet exploded.

Memes, think pieces, blog posts, Saturday Night Live even opened their show that week spoofing the incident. The tape also got his own unofficial hashtag, what Jay-Z said to Salange, which people

use to speculate and joke about what caused the fight.

The most enduring theory was that Jay-Z cheated on Beyonce and that Salange was standing up for her

sister. Many pointed to the fact that throughout the tape,

Beyonce appears noticeably indifferent. She makes little to no attempt to stop her sister,

...