S6E09 - The Elephant In The Room: Humane Marketing vs. Profit
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 3 March 2017
⏱️ 30 minutes
🧾️ Download transcript
Summary
In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each industry is dealing with mounting issues when it comes to the ethical treatment of animals, and their marketing is being affected as a result. This week, we'll look at how Ringling Brothers started using humane storytelling to draw customers, how Armani tipped the scales in the burgeoning "vegan clothing" world and the 2016 movie that may change the way animals are used in film forever. In this day and age, you can't ignore the elephant in the room.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
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| 0:32.2 | but wait, there's more. |
| 0:45.4 | Fancy a fever tree in a glass with ice and rum. |
| 0:48.5 | You thought I was going to say gin, didn't you? |
| 0:55.4 | But I'm talking about fever tree ginger beer, made from three gingers for that perfect blend of freshness, |
| 1:01.1 | sweetness and spiciness, delicious with rum, or on its own. |
| 1:05.0 | Fever Tree ginger beer, mix with the best. |
| 1:09.3 | Mmm, that spices things up. |
| 1:14.8 | From the Under the Influence Digital Box Set, |
| 1:17.8 | this episode is from season 6, 2017. |
| 1:23.5 | You're so king in it. |
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| 1:47.4 | peace |
... |
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