S6E06 - Lead Balloons: When Negative Brand Names Work
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 10 February 2017
⏱️ 33 minutes
🧾️ Download transcript
Summary
This week, we peek into the emerging world of influencer marketing. Today, the most popular social media Influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed millions of followers, promoting products using only the trust of their fans as currency.
We'll look at a single YouTube review that shot Patti Labelle to the top of the baking industry, why J.K. Rowling only needed seven people to promote the biggest movie attraction of the year and exactly what happens when influencers break the trust of their loyal followers. It all comes down to integrity and transparency.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk. |
| 0:24.1 | And by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, |
| 0:32.2 | but wait, there's more. |
| 0:40.1 | I'm not switching my team to some fancy work platform that somehow knows exactly how we work. |
| 0:47.4 | And its AI features are literally saving us hours every day. We're big fans. |
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| 1:03.7 | your team will instantly click with. Head to Monday.com. The first work platform you'll love to use. |
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| 1:31.0 | It's time to rethink bladder leaks. |
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| 1:48.6 | Made with zesty lemon time from a small family farm in Provence and essential oils from herbs that grow in the Mediterranean sunshine. |
| 1:54.4 | So, if three quarters of your G&T is a fever tree tonic, |
| 1:59.3 | maybe it's time to call it |
| 2:00.8 | a TNG. |
... |
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