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The Focus Group Podcast

S6 Ep17: America on Tape: A Brutal (and Hopeful) Year

The Focus Group Podcast

The Bulwark

Politics, News, Society & Culture

4.82.6K Ratings

🗓️ 27 December 2025

⏱️ 183 minutes

🧾️ Download transcript

Summary

A year in review from The Focus Group Podcast: the revealing moments, toughest conversations, and warnings that hit a little harder with hindsight—from swing voters to Democrats to cracks inside MAGA.

Get 15% off OneSkin with the code THEFOCUSGROUP at https://www.oneskin.co/THEFOCUSGROUP #oneskinpod

Original episodes:

Nothing is True, Everything is Possible (with Anne Applebaum): 
https://audioboom.com/posts/8711563-nothing-is-true-everything-is-possible-with-anne-applebaum

Do the Next Right Thing, Change the World (with Heather Cox Richardson):
https://audioboom.com/posts/8741588-do-the-next-right-thing-change-the-world-with-heather-cox-richardson

The GOP's Life After Trump (with Robert Draper):
https://audioboom.com/posts/8806639-the-gop-s-life-after-trump-with-robert-draper

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, everyone, and welcome to the Focus Group podcast.

0:06.7

I'm Sarah Longwell, publisher of the bulwark, and I hope all of you had a Merry Christmas.

0:12.5

I'm going to bring you a bit of a best-of focus group marathon this week with some of our most

0:19.7

interesting shows from the past year.

0:22.1

We've had a pretty interesting year with the focus groups in large part because we had a

0:26.2

pretty interesting year in America. You know, we started trying in the beginning to really find

0:32.6

our footing and get a flavor for the kind of people who put Trump back in the White House in

0:37.2

2024.

0:38.4

We had a lot of very frustrating conversations that way.

0:42.8

We also learned a lot about where the Democratic base is.

0:46.6

You might call it their Tea Party moment, certainly their fight back moment.

0:50.7

And we're even seeing some fractures lately emerge in the GOP base. One of the shows we're

0:56.5

bringing you will be about swing voters, one's about Democrats, and one is about that fracturing

1:01.7

MAGA base. I think Pundit accountability is pretty important, and I'd like for you to listen to

1:06.8

some of what we said with the benefit of hindsight hindsight and to judge for yourself how well some of our

1:12.7

analysis has aged. The first show I'm going to bring you is from this past April with Ann Applebaum

1:18.2

from the Atlantic. We called it, nothing is true and everything is possible. We heard from a bunch of

1:24.1

swing voters in this episode who had, to put it bluntly, defended the Trump

1:28.7

administration, sending people to El Salvador without due process. And she had a lot to tell us about

1:33.5

how this moment in America compares to other countries when authoritarians are on the march.

1:38.8

This is one of the more important conversations we had this year. I think you'll like it. Enjoy.

1:47.8

Hello. important conversations we had this year. I think you'll like it. Enjoy. Hello, everyone, and welcome to the Focus Group podcast. I'm Sarah Longwell,

...

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