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The Focus Group Podcast

S6 Ep14: (Focus) Group Therapy (with Astead Herndon)

The Focus Group Podcast

The Bulwark

Politics, News, Society & Culture

4.82.6K Ratings

🗓️ 6 December 2025

⏱️ 59 minutes

🧾️ Download transcript

Summary

Swing voters are pretty fed up with politics in general. They’re often “swingy” because they can’t really stand either party. And in our most recent focus group, they all let political leaders HAVE IT. We also check in with Maine Democratic primary voters on their U.S. Senate race, which is shaping up to be one of the biggest proxy wars in the Democratic Party in 2026 and is telling us a lot about what Democrats are more willing to tolerate from candidates, as long as they fight. New York Times-turned-Vox host Astead Herndon makes his return to the show.

Get $30 off your first box with Wildgrain at https://Wildgrain.com/FOCUSGROUP

By Astead Herndon:
Inside the Improbable, Audacious and (So Far) Unstoppable Rise of Zohran Mamdani
How Zohran Mamdani won over Donald Trump — for now

Transcript

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0:00.0

Hello everyone and welcome to the focus group podcast.

0:09.3

I'm Sarah Longwell, publisher of the bulwark.

0:11.8

And this week, I want to check in on something that has run through most of our focus groups over the last, you know, seven or so years that I've been doing these. And that is

0:22.0

people's disaffection with everything remotely connected to the political process. When my team

0:28.6

shows up to do a focus group, we are jonesing always to talk about politics. But as we're going to

0:35.6

hear today, some of the people in the focus groups would rather be getting a root canal, which is something that they tell us, rather than talking about politics. But as we're going to hear today, some of the people in the focus groups would rather

0:37.9

be getting a root canal, which is something that they tell us rather than talking about politics.

0:42.3

So you're going to hear from some of those voters today, and we're going to preview one of the

0:45.7

big Democratic proxy wars of 2026, the main Senate race. My guest today, a favorite of regular

0:53.6

focus group pod listeners, has been all over

0:55.9

this beat. A Stan Herndon host an editorial director at Vox and previously host of the New York

1:01.9

Times political podcast, The Run Up, which is what you were doing last time I talked to you,

1:06.6

which was like a year ago. Yeah? Exactly. I'm happy to be here. And I'm excited for this topic, too. Yeah. How are you like in Fox? It's been fun. It's only been like a month or so, but we're building towards launching a show over the spring. And I also think that it helps put me in our modern media environment. So, you know, the run-up was super fun, but I also was doing one narrative

1:27.7

podcast a week. I think that this will put me in more places, and I think to the type of people

1:33.3

I like talking to will reach them more easily. So I'm pumped about taking the lens that has

1:38.4

informed my work to a long time and actually matching it with, I think, a language of informality

1:42.5

and I think a language of the internet that I think will help it. Cool. And so, sorry, I interrupted you. You're excited to be

1:48.5

back. Why? On focus group? Yeah. Oh, because it's fun. I don't know. I feel like you all talk to

1:54.5

the type of people I like talking to, anything that, like, deals with the gaps in our political system

2:00.3

and kind of where electorate and regular

2:03.0

people are coming from and don't feel reflected, you know, that's my jam. So I'm happy to do it.

2:08.1

I know. This is why I love having you on because speaking of root canals, I'll tell you,

...

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