We built for survival. It seemed like every six months there was some existential crisis. And really, it was, hey, you're going to run out of money. And we have a pretty capital efficient business model. You know, you're acquiring a customer that's paying up front and your biggest marginal cost is customer acquisition costs. It's like, it's pretty, pretty capital efficient business.

But literally since 2012, there's been a period of time.

We're like, is this going to make it?

I just want to be able to have the conversation if we didn't do this in a scalable way

while we're still employed by this company.

I'm Blake Garrett, founder and CEO of Aceable.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.

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I'm your host, Noel Appart, and today how Blake Garrett built the best online course platform for compliance-related education.

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Blake Garrett had the good fortune to grow up in the Bay Area.

He got to observe his father and his involvement in startups.

Though none of them were massive successes, his dad would bring him around and he got to watch him bring together teams of really smart people to solve customer problems.

Blake was a sports player growing up, mainly basketball and football.

He was starting quarterback in football for a while, then transitioned to playing safety,

though he admits that his heart was still into playing offense.

He's married with a two-year-old, and one more on the way, so he's a busy dude.

Blake decided he wanted to execute on one of his ideas.

He taught himself several key areas to get himself

started and built a handful of mobile apps. Post this, he pitched an idea to some investor friends

of his, which ultimately, they turned his idea down. However, they saw potential within the focal areas

of his ideas and gave him some advice on how to proceed.

...