A lot of people skip straight to the how, and they just dig right into like how they're going to solve a problem and make decisions about what's the best how.

But they're skipping over thought and discussion around the why and the what.

And so those are much more critical to consider as inputs to the decision because it will drastically change

the how. This is like kind of our framework that we use and teach people that join us as tech

leaders and something that goes into like how we're able to make these good decisions by really

anchoring everything into the business case.

My name is Todd Larson. I'm the co-founder and CTO at Tech Leader Institute.

This is Code Story, the podcast bringing you interviews with tech visionaries who share in the critical moments of what it takes to change in industry and build and lead.

A team that has your back.

I'm your host, Noah Lappart, and today how Todd Larson set out to create his console seat to be like the AWS for engineering teams.

All this and more on code story.

From the time he was very young, Todd Larson was always interested in tech.

However, he ended up studying audio engineering, so he found his way to tech through

teaching himself how to code. Outside of tech, he's a father to a five-year-old daughter and a musician,

which both things occupy his time outside of this business. Having gained fantastic experience

in the advertising space at Groupon and then at Digit, he learned how to execute on longer-term initiatives, but balanced with fast delivery on top of strong foundations.

All of this experience was hard fought, and as he started consulting, he thought, how can I scale myself?

This is the creation story of tech leaders.

You know, my, my background is, you know, I came, I started in the advertising space,

so building, like, lots of products quickly. In advertising, it's all about kind of short-lived

apps and stuff that are like campaign-based.

And so got a lot of experience of like how to build quickly and build the right thing at the right time to move fast in the advertising space.

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