S5E21 - Persuasive Perks: The World of Loyalty Programs

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 27 May 2016

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This time, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty programs are one of the most effective ways to retain them. We’ll go back in time to see how the first loyalty programs started, and we’ll analyze the marketing strategies behind today’s programs to see how they really work.

Loyalty cards may give shoppers points, miles and merchandise, but what they give marketers is fascinating.

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Transcript

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