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Under the Influence with Terry O'Reilly

S5E15 - Business As Unusual: The World of B2B Advertising

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8614 Ratings

🗓️ 15 April 2016

⏱️ 36 minutes

🧾️ Download transcript

Summary

In this show, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth, and washed-up copywriters ended their careers. But all that changed when B2B companies dared advertise on the Super Bowl, and showed the marketing world that advertising industrial equipment could be as sexy as advertising a sports car.



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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

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...

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