S5E08 - Movie Merchandising

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 26 February 2016

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we explore the marketing of movie merchandise. From the earliest days of merchandising book characters, to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the marketing of toys and games became a critical strategy for movie and television studios.

We chart the milestones in entertainment merchandising, how those milestones became a marketing strategy to build loyal audiences, and how the biggest merchandising breakthrough in a galaxy far, far away changed everything.

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Transcript

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