S5E02 - Promise Less, Profit More

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 15 January 2016

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We’ll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating the recording function from a tape machine and made history, and how two companies looked at a shoe and made millions by throwing away the laces.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:45.8	Breaking up is never easy, but saying goodbye to your old clunky work tools, well, that's easy.
0:47.1	Just repeat after me.
0:52.5	It's not me, it's definitely you, you rigid, unfriendly software.
0:56.2	It's time to freshen things up with Monday.com.
0:59.1	The first work platform you'll love to use.
1:04.2	With stunning dashboards, customizable templates, and built-in AI that actually works,
1:07.6	switching to a new work platform has never felt this good.
1:09.9	So move on to Monday.com.
1:16.2	Fancy a fever tree and vodka. Yes, vodka, not gin,
1:24.3	because this is fever tree Mexican lime soda. Yes, soda, not tonic. With Mexican lime and Japanese yuzu for a zesty, refreshing lime soda that's just sweet enough.
1:29.8	Delicious with vodka
1:31.0	or on its own.
1:33.2	Fever Tree, Mexican lime soda
1:35.1	mix with the best.
	...

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