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Old Fashioned On Purpose

S5 E5: How to Work with Sponsors (even if you have a small audience) with Michelle Visser

Old Fashioned On Purpose

Jill Winger

Cows, Home & Garden, Education, Cooking, Homesteading, Leisure, Hobbies, Canning, Chickens, Homestead, Farm, Gardening, Farming, How To

4.81.8K Ratings

🗓️ 31 May 2021

⏱️ 55 minutes

🧾️ Download transcript

Summary

Partnerships are an essential component of every business, especially if you're looking to grow an online presence. Anyone that's followed me for an extended period of time has without a doubt seen me leverage sponsorships and partnerships to grow my business. However, information on how to take advantage of sponsorships is rarely shared by the influencers benefitting the most from them. This is why I'm thrilled to be joined today by my friend Michelle Visser. Michelle is my marketing and pro...

Transcript

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0:00.0

All right, friends, this episode is for all of you who are looking at creating an online

0:06.8

presence or maybe a blog or maybe a YouTube channel or maybe a podcast.

0:11.8

And we are going to get into a topic today that is kind of an elusive one.

0:17.2

It's something that you don't hear a lot of influencers talk about very candidly.

0:21.3

And when they do, they talk about it in pretty vague terms.

0:23.9

There's a lot of hush, hush kind of keep it secret.

0:26.4

But today we are pulling back the curtain on how to work with sponsors and creating

0:34.6

sponsored content and how to have affiliate relationships and all of that juicy stuff.

0:39.5

So this is something I have done personally on and off over the years, both with the

0:45.1

Prairie Homestead blog and my YouTube channel and this podcast.

0:49.8

But recently I have revamped my processes a bit.

0:54.4

And as a result, have had some extremely successful relationships with some really amazing

0:59.4

companies.

1:01.1

So I'm going to be joined by Michelle Visser.

1:04.3

And she has been a part of my personal team for a number of years now.

1:09.3

And as my marketing and project manager, Michelle is my liaison with every company I work

1:14.9

with.

1:15.9

So she knows all the ins and outs of how we do our affiliate relationships, how we create

1:20.9

sponsored content, how we find companies that we align with, all of that good stuff.

1:25.6

So we're going to chat today about how you can start from kind of the ground up with

1:32.2

this, even if you have a small platform, a smaller podcast or a smaller blog, how you

1:36.9

can start finding those authentic relationships and bringing different products and opportunities

...

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