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Old Fashioned On Purpose

S5 E2: How to Confidently Bring Your Product to Market (with CeAnne Kosel)

Old Fashioned On Purpose

Jill Winger

Cows, Home & Garden, Education, Cooking, Homesteading, Leisure, Hobbies, Canning, Chickens, Homestead, Farm, Gardening, Farming, How To

4.81.8K Ratings

🗓️ 20 May 2021

⏱️ 45 minutes

🧾️ Download transcript

Summary

When it comes to marketing experts, few are as savvy as today's guest. I'm thrilled to be joined by my good friend CeAnne Kosel. CeAnne is an expert product designer and is highly experienced in launching products into the marketplace. Along with her husband, the Kosel's founded Farmhouse Teas. Incredibly, what started as a fun project has now turned into a fill-fledged business. In today's episode, CeAnne and I cover everything from getting started to pricing to differentiating yourself in t...

Transcript

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0:00.0

Welcome friends, I am so excited today we are diving into the very first

0:05.5

episode of this brand new season and our theme is how you can create a little

0:12.6

extra income from your homestead passions and I say passions because this

0:17.4

doesn't have to necessarily apply to someone with hundreds of acres like if you

0:21.9

are just into this idea backyard homesteading or urban homesteading there are

0:25.6

lots of ways that you can provide values to your community whether that's

0:29.7

local or online and help to fund your homestead goals and projects as a result.

0:36.0

So we have a ton of amazing guests scheduled for this season and our very first

0:41.7

one who I am thrilled that I get to talk to today is someone I have known in an

0:46.1

online capacity for many many years this lady knows her stuff and I'm very

0:51.9

pleased to be able to interview my good friend CN Castle on the podcast

0:56.9

today. She along with her husband own farmhouse

1:01.2

teas now if you hang out in any of the homestead circles online it's very

1:05.6

likely you have come across her product she's all over the place she's a

1:09.3

great marketer she is also a mom to for adoptive kids from all over the world

1:14.5

a lady with a passion for natural health and she's an expert at designing a

1:19.4

physical product and bringing it to market effectively. The products that the

1:24.6

Cosswells offer reflect their belief that they are stewards of the lands I

1:28.7

know we all can say a hearty aim into that and that food is our best

1:33.9

medicine. Each tea has been carefully crafted to not only look beautiful

1:38.1

but also taste great and help support small family farms. Now you can

1:43.9

follow along with CN's families journey through their vlog or run YouTube

...

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