In traditional kind of startup land, MVP is the minimum viable product.

And actually, in our view, viable is the wrong word exactly because of the question you just asked, which is, what are you going to build that people are going to pay for?

That is the fundamental business question.

And so the way that we think about it is the minimum valuable product.

You want to make sure you're creating enough customer value.

It doesn't matter that your product is viable, but is it valuable?

Is anybody going to value it in the market?

I'm Jay Haynes, the founder and CEO of Thrive,

THRV.com.

This is Code Story, the podcast bringing you interviews with tech visionaries,

who share in the critical moments of what it takes to change in industry

and build and lead a team that has your back.

I'm your host, Noel Lapphart, and today how Jay Haynes created the product management tool

so you can build products your customers love.

All this and more on Code Story.

Jay Haynes has always been interested in tech, just like his dad.

In 1979, his dad bought and brought home an Apple 2 plus. Though he was using it

for his business to do spreadsheets, Jay began writing code so he could play video games for free,

writing his games and basic. It's worth noting that this was back when you had to pay a quarter to play a

video game. His dad was a Navy pilot and a hobbyist's sailplane flyer,

which Jay flew as well, even up to 30,000 feet in the air. As he says, he got grounded as soon

as he got married and had four kids. Early in his career, Jay got into finance and quickly

...