S4E09 - Geography As Branding
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 1 March 2015
⏱️ 28 minutes
🧾️ Download transcript
Summary
The issue of geography is a subject the marketing world subscribes to.
Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. From German engineering to Russian vodka to Swiss watches, “Geography as branding” is a powerful marketing strategy that often comes with a premium price tag. This week, we explore if that premium price tag is justified...
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free, tisk, tisk, and by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:40.4 | From the Under the Influence digital box set, |
| 0:42.4 | this episode is from season four, |
| 0:43.2 | 2015. |
| 0:49.6 | You're so king in it. |
| 0:55.0 | I go love it in an instant. Your teeth look whiter than no, no, no. |
| 1:01.0 | You're not you when you're hungry. |
| 1:09.0 | You're a good when you're hungry. |
| 1:13.6 | You're in good hands with all. |
| 1:22.0 | You're under the influence with Terry O'Reilly. Thank you. One day, thirty-three men in Washington, D.C., got together to form a society based on their common interest. |
| 1:43.4 | That interest was in geography. They named their group |
| 1:48.1 | the National Geographic Society. The year was 1888. Gardner G. Hubbard was the founding |
| 1:55.7 | president and he oversaw the publication of the Society's scholarly journal, which they called National Geographic. |
| 2:04.1 | The magazine would publish scintillating articles like |
| 2:06.9 | The Telegraphic Determinations of Longeitude |
| 2:09.6 | and Geographic Methods of Geologic Investigation. |
| 2:14.3 | It didn't have a lot of subscribers. |
| 2:17.2 | When President Hubbard died in 1897, his son-in-law assumed the National Geographic Presidency. |
... |
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