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Under the Influence with Terry O'Reilly

S4E06 - Marketing Hit Songs

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Advertising, Marketing, Pop Culture, Society & Culture, Business, Under The Influence, Terry O'reilly, Cbc

4.8627 Ratings

🗓️ 8 February 2015

⏱️ 32 minutes

🧾️ Download transcript

Summary

Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive marketing ideas to sell their albums. From the first 24-hour music video, to hiding lyrics in library books, to downloading a new album onto 500 million music libraries to the opposite strategy of issuing one, single copy of a new album, marketing hit songs has never had more interesting notes.


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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

Tisk, tisk.

0:24.1

And by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts

0:29.9

and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:42.0

There's a lot we're told about bladder lakes.

0:44.5

We're told of it is something to be ashamed of,

0:47.1

that it means that you have to stop doing the things that you love.

0:50.0

But it means weakness, really?

0:56.2

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1:00.6

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1:02.4

It's time to rethink bladder leaks.

1:05.3

Visit tena.com.ukuk forward slash women.

1:08.8

Always seek medical advice from your GP or a pelvic health specialist.

1:12.7

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1:18.5

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1:24.3

So, if three quarters of your G&T is a fever tree tonic,

1:29.3

maybe it's time to call it a TNG.

...

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