S4E03 - Selling Ugly

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Advertising, Marketing, Pop Culture, Society & Culture, Business, Under The Influence, Terry O'reilly, Cbc

4.8 • 627 Ratings

🗓️ 18 January 2015

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Not all products are beautiful. While it’s easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marketing can save other hideous brands.

Then, every once in a while, some ugly products become runaway hits. In this episode, we tell the story of how a big grocery store figured out a way to sell deformed vegetables, how ugly footwear continues to attract millions of customers, how ugly toys created an empire and how the car industry has had mixed success selling some of the ugliest cars in history.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:40.1	I'm not switching my team to some fancy work platform that somehow knows exactly how we work.
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1:05.9	Head to Monday.com. The first work platform you'll love to use.
1:12.1	From the Under the Influence Digital Box Set, this episode is from season four, 2015.
1:22.5	You're so king in it.
1:27.8	I go to love it in and it's out. soaking in it. You're not even though.
1:29.3	Your teeth look whiter than no, no, no.
1:39.3	You're not you when you're hungry.
1:46.1	You're in good hands with all.
1:52.3	You're under the influence, with Terry O'Reilly.
1:56.5	Thank you. Back in 1966,
2:16.2	Director Sergio Leone was shooting the third film in his trilogy of spaghetti westerns.
	...

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