S4 Ep329: Coke’s Hilariously Confusing Late-'90s Marketing Campaign & The Best of WikiHow

An Acquired Taste Podcast

Audioboom Studios

True Crime, Relationships, Personal Journals, Society & Culture, Philosophy

5 • 3.4K Ratings

🗓️ 3 June 2021

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you escape an ostrich attack? How do you pretend to be possessed so you can really *sell* that Regan Halloween costume? How do you alienate the number one target demo of your soda brand with a campaign so confusing, everyone just gives up? Bethany and Kathleen are answering all of those questions and more on this week’s episode!

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BETHANY’S SOURCES:

“5 Realities of the Coca-Cola Card, or The Most Confusing Marketing Campaign in History” by Greg Ott:
https://www.cracked.com/article_29794_5-realities-the-coca-cola-card-or-the-most-confusing-marketing-campaign-in-history.html
Coke’s “IYDKYDG” archived site: http://www.amyelkin.com/iydkydg/DOCS/home.html
https://www.history.com/news/cola-wars-pepsi-new-coke-failure
https://www.businessinsider.com/how-pepsi-lost-cola-war-against-coke-2012-5
https://www.ebay.com/itm/1996-PEPSI-STUFF-MERCHANDISE-CATALOG-Soda-Ephemera-SHAQ-Jeff-Gordon-PROTOTYPE-A6-/324187372811
https://www.nytimes.com/1996/03/27/business/the-media-business-pepsi-stuff-campaign-set.html

KATHLEEN’S SOURCES:
https://www.wikihow.com/Use-a-Face-Serum
https://www.wikihow.com/Taste-Wine
https://www.wikihow-fun.com/Act-Like-You%27re-Possessed
https://www.wikihow-fun.com/Appreciate-Death-Metal
https://www.wikihow.com/Survive-an-Encounter-with-an-Ostrich

Transcript

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0:00.0	Energy
0:02.8	Stop laughing. This is erotic. I'm on a new medication and I think it's making me
0:08.0	Fuse me. I would have been a Ted Bundy victim. Yeah, I had no idea that's so many people out there felt the same way I did
0:16.5	Now I want a peanut collada in a quiet taste
0:20.4	Hello, this is an acquired taste podcast. I'm Kathleen Haney your I love cherry season
0:26.6	I am still in the midst of moving and it's the worst my husband has a controversial take on rugs and it's making me upset friend
0:34.0	And I'm Bethany Watson your iced tea drinking amateur cat grooming
0:39.0	I'm a hostage in my own house because Ellie at the squirrel is fighting to get in friend
0:44.6	And every week Bethany and I meet up to discuss our lives
0:48.6	It's weird in the world and we invite you to join us this week
0:52.2	We're talking about the history of the Coca-Cola card Kathleen
0:56.8	So a couple of years ago now I did the topic of
1:01.2	Movie promotional campaigns the ones that were awesome the ones that are bad
1:05.3	Yeah, and I recently found this really funny article that I will source in the show notes about a really awful
1:14.1	Coca-Cola promotion that did not do well and so Coke
1:18.4	Double down on it and made it even worse. Oh, no. Oh, no
1:24.8	So we're gonna talk about that. What about you Kathleen? I am talking about the weird and useful world of wiki how
1:31.8	Wiki how has taught me so many things exactly. I can't think what they are at this moment
1:37.5	But I feel like I really enjoy the illustrations because sometimes the thumbs are on the wrong side of the hands
1:43.4	Yes, I see
1:45.4	I see
1:46.9	Like adds for wiki how illustrators all the time and you don't have to be good like even in the least
	...

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