Book your ticket to happiness with Sun Express Airlines. Hello everyone and welcome to the focus group podcast. I'm Sarah

Longwell publisher of the Bullwork and this week we're taking a walk down memory lane but with a purpose.

New followers of the Bullwork may not know that I also do a lot of political advocacy work

namely trying to beat Donald Trump and candidates like him.

And in 2019 I was formally on a mission to see Trump defeated.

We wondered whether we could find someone to challenge him in the Republican primary.

But as I started doing focus groups, and those were some of the first ones I ever did,

I realized that Republican voters were not actually interested in an alternative to Donald Trump.

They in fact liked him.

So my attention turned to the general election and the campaign we ended up with was

called Republican voters against

Trump and we utilized video testimonials that came in from Republicans around the

country talking about why they wouldn't vote for Trump again.

We ended up with over a thousand of these videos and did close to 40 million dollars

in out-the-door advertising in battleground states by the time the dust had settled.

Unfortunately, Trump remains part of our public life.

So we just launched the second iteration of Republican voters against Trump

because I had shut it down after 2020

because I thought I wouldn't need it again. This time, specifically we have a

hundred video testimonials from former Trump voters across the country who refused to vote for him

again in 2024.

To reflect on what we did in 2020 and how our team and the Biden campaign can best beat Trump this November and capitalize on

...