S4 EP22: Briony May Williams
What Did You Do Yesterday? with Max Rushden & David O'Doherty
Keep It Light Media
4.8 • 1.8K Ratings
🗓️ 30 May 2026
⏱️ 61 minutes
🧾️ Download transcript
Summary
Transcript
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| 0:00.0 | Blowing ad budget on metrics that look great till the CFO sees them. |
| 0:04.0 | That's bullspend and marketers are calling it out in |
| 0:07.0 | Dashboard Confessions. |
| 0:09.0 | I remember telling my boss it'll be good for the brand when Leeds were slow. |
| 0:13.0 | Yeah, it wasn't. |
| 0:16.0 | Cut the ball spend. LinkedIn lets you target by company, job title and more. Advertise on LinkedIn. |
| 0:22.7 | Spend £200 on your first campaign and get a £200 credit. Go to LinkedIn.com slash lead. Terms and conditions apply. |
| 0:32.5 | Podcasts, there are millions of them. |
| 0:38.3 | Some might say too many. |
| 0:40.3 | I have one already. |
| 0:41.3 | I don't have any, because there are enough. |
| 0:44.3 | Politics, business, sport, you name it. |
| 0:46.3 | There's a podcast about it, and they all ask the big questions and cover the hot topics of the day. |
| 0:50.3 | But nobody is covering the most important topic of all. Why is that? |
| 0:55.0 | Are they scared? |
| 0:56.2 | Too afraid of being censored by the man? |
| 1:00.0 | Possibly, but not us. |
| 1:02.1 | We're here to ask the only question that matters. |
| 1:05.2 | We try and say it at the same time, Max. |
| 1:06.9 | What did you do yesterday? |
| 1:08.6 | What did you do yesterday? |
| 1:08.6 | What did you do yesterday? |
... |
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