S4: Building a strong brand in the digital age, with Rita Clifton CBE, founder of BrandCap

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 8 April 2019

⏱️ 77 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week on Conversations of Inspiration Holly meets the ‘Queen of Brand’ Rita Clifton CBE.

Rita is the ultimate expert in brand and offers such an expert and unique insight that will be invaluable to all small business for this aspect of their business. In this conversation, Holly and Rita discuss what it takes to build a powerful and long last brand, she shares her tips for small business and ways they can implement her decades of industry knowledge into their own businesses, as well as her experiences as a female in a male dominated world.

A Cambridge graduate, Rita started her career in advertising, becoming Vice Chairman at Saatchi & Saatchi, then London CEO and Chairman for over 15 years at the global brand consultancy Interbrand. In 2013, she co-founded BrandCap, which has performed amongst the 1% most successful business start-ups in the UK. It is safe to say, she knows what she is talking about!

She has worked on the most famous ad campaigns including the iconic British airways 'Face' advert, and actually helped to create the concept that ‘brand’ is a valuable asset in business - in fact it can be the most valuable asset!

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	I'm Holly Tucker and welcome to my podcast Conversations of Inspiration
0:06.6	founder of Not on the High Street and Holly and Co. I'm the UK Ambassador of Creative Small Businesses.
0:13.7	I believe that having a business doing what you love is the key to a happy, fulfilled life,
0:20.3	and my dream is to help everyone start theirs.
0:24.0	I'm here to offer advice, inspiration, wisdom and encouragement,
0:29.0	and in my view, the greatest way to do this is by sharing stories.
0:33.6	So I've reached out to all my favorite small businesses,
0:37.0	acclaimed entrepreneurs, and those who just simply inspire me
0:41.8	and ask them to share theirs. With thanks to our sponsor Nat West
0:46.3	who have helped bring this free podcast to life. Here are my conversations of
0:51.6	inspiration.
0:53.0	Bower head and let your islands close on down.
0:57.0	I have an incredibly exciting announcement to make.
1:00.0	I am taking this very podcast, Convers of Inspiration on the Road with six live
1:06.0	recordings taking place across the UK. Each episode will take place in a very
1:10.8	special venue with a highly inspirational guest, including a
1:15.0	speech from me and a chance to ask questions too. The evening will include wonderful
1:20.2	entertainment, magical Holly and Co details, a fantastic opportunity to shop small business,
1:25.7	drink a delicious tiple or two, mingle with like-minded people, make new friends and I will
1:32.1	ensure you will be thoroughly and utterly inspired.
1:35.0	I believe that one conversation has the ability to change the course of your life forever
1:41.0	and I want it to be mine.
	...

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