S3E24 - When Brands Mock Other Brands

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Society & Culture, Pop Culture, Cbc, Under The Influence, Terry O'reilly, Advertising, Marketing

4.8 • 627 Ratings

🗓️ 15 June 2014

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week on Under The Influence, we look at brands that mock other brands. It’s a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We’ll talk about how Miller High Life mocked Anheuser-Busch during the Super Bowl, how Jaguar mocked Mercedes, how Samsung mocked Apple, how Apple mocked Samsung, and how Apple kind of perfected mocking when it set its sights on Microsoft.

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Transcript

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	...

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