S3E17 - Nudge: The Persuasive Power of Whispers

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8 • 627 Ratings

🗓️ 27 April 2014

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:37.4	From the Under the Influence digital box set,
0:40.4	this episode is from season three,
0:42.5	2014.
0:48.0	You're so king in it.
0:53.2	I go to love it in an instant.
0:55.0	Your teeth look wider than no, no, no!
1:05.0	You're not you when you're hungry.
1:09.0	You're in good when you're hungry.
1:13.6	You're in good hands with all.
1:21.6	You're under the influence with Terry O'Reilly. You're under the influence with Terry O'Reilly. Back in 1974,
1:38.2	George Foreman was aptly named
1:41.0	because he was the undisputed boss of the heavyweight boxing division.
1:46.6	George wasn't the smiling pitchman we see today selling cooking grills.
1:50.5	He was a menacing, dangerous, 6-foot-3, 220-pound machine that struck terror in the hearts of men
	...

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