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Under the Influence with Terry O'Reilly

S3E06 - Marketing The Olympics

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Society & Culture, Pop Culture, Cbc, Under The Influence, Terry O'reilly, Advertising, Marketing

4.8627 Ratings

🗓️ 9 February 2014

⏱️ 34 minutes

🧾️ Download transcript

Summary

Just in time for the Sochi Olympics, we take the opportunity to look at the big-money world of Olympic advertising. 


From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the Games - from the marketing milestones to the resulting controversies - including the year the IOC approved Olympic cigarettes! 


We'll also analyze how the IOC deals with the tension between keeping the Olympic ideals in place while needing more and more advertising revenue every four years.



We know you want to listen to all the ads in this show. On the off-chance you don’tsubscribe ad-free here.


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

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0:24.1

And by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:40.1

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...

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