S3E05 - Marketing Rock and Roll, Part Two

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 5 November 2022

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV.

The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill.

We’ll analyze how MTV changed the music business, and how Michael Jackson’s video Thriller changed MTV. We’ll also talk about how the Internet revolutionized the marketing of rock and roll forever. From iTunes to YouTube to the invention of Apps – suddenly technology was the newest rock star.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:41.1	This is an apostrophe podcast production.
0:47.1	You're so king in it.
0:52.3	I go love it in an instant.
0:58.5	Your teeth are wider than no, no, no.
1:06.1	You're not you when you're hungry.
1:11.1	You're in good hands with us.
1:39.6	You're under the influence with Terry O'Reilly. One night in 1965, Keith Richards was lying face down on his bed in London, England.
1:43.0	He had passed out after a night of partying.
1:48.1	When he woke up in the morning, he noticed that the new cassette tape he had put in the Phillips recorder he always kept beside his bed had run out to the end.
1:53.2	So he rewounded and listened.
1:56.3	There, he heard two minutes of an interesting guitar riff.
2:00.3	He didn't remember writing the chords,
2:02.5	but he must have woken up from a dream and recorded it.
2:05.9	He knew that, because when he played the tape back,
2:09.1	he could hear himself grab his guitar,
	...

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