S3: Joe Wicks MBE, founder of The Body Coach, shares his secret to being an overnight success

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 25 March 2019

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This week Holly meets Joe Wicks, aka the Body Coach, to discuss building a huge social following and a brand, with a purpose.

Now a TV presenter and author, specialising in cooking and fitness books, Joe started his career as a personal trainer, but he only experienced success when he started posting 15-second recipe videos on social media.

Joe grew his brand to become one of the most followed fitness accounts on Instagram, his first published cookbook Lean in 15 was one of the best-selling book in 2015, having sold over 1 million copies. He has also created a "90 Day Plan" with workouts and meals that are tailored to the individual.

His empire has grown to employing over 40 members of staff and counting, but with a strong sense of purpose and passion for helping others - it's a business that reaches far beyond instagram.

We also talked about how he built his business using social media, but at the core he’s using it all for good. They covered subjects such as fitness, mental health, how he can champion children to be healthier and most importantly, that perseverance and purpose are the two key qualities in being a successful entrepreneur.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	This week on Conversations of Inspiration, I'm speaking to Joe Wicks, aka The Body Coach.
0:06.4	TV presenter and author, specializing in cooking and fitness books, Joe started his career as a personal trainer, but he only experienced success
0:15.5	when he started posting 15 second recipe videos on social media. Joe grew his brand to become
0:22.3	one of the most followed fitness accounts on
0:24.5	Instagram. His first published cookbook Lean and 15 was one of the best-selling
0:30.0	books in 2015 having sold over a million copies. He's also created a 90-day
0:37.1	plan with workouts and meals that are tailored to the individual. His empire has
0:42.1	grown to employing over 40 members of staff and counting,
0:46.0	but he has such a strong sense of purpose and passion for helping others.
0:51.0	I know he's going to leave a lasting legacy. I invited the ultra-inspiring Joe down to the
0:57.4	Holly and Co workshops in Twickenham where he arrived in style on his skateboard. We ate delicious broccoli on toast and spoke about his incredible
1:06.5	journey so far. We also talked about how he had built his business using social media, but at the core he's using it all for good.
1:15.8	From fitness to mental health from how we can champion our children to be healthier and
1:21.3	most importantly that perseverance and purpose are the two key
1:25.6	qualities in building a successful entrepreneur.
1:28.6	Bow your head and let your eyelids close on down where we're going you won't need to great. I'm Holly Tucker and welcome to
1:35.0	I'm Holly Tucker and welcome to conversations of inspiration.
1:40.0	Back in 2006 I founded not on the High Street for my kitchen table, and since then I've gone on to launch Holly and Co.
1:48.0	I'm the UK Ambassador of Creative Small Businesses, and I believe that having a business doing what you love
1:55.1	is the key to a happy fulfilled life.
1:58.0	My dream is to help everybody start theirs.
2:01.2	I'm here to offer advice, inspiration, wisdom and encouragement and in my view the
	...

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