S3, E64 - The FLATED Guys
The Truck Show Podcast
Truck Famous, LLC.
4.8 • 1.1K Ratings
🗓️ 20 December 2025
⏱️ 63 minutes
🧾️ Download transcript
Summary
They started as a category buster in a new industry, making their way onto Shark Tank, and blowing up with innovative new products, the FLATED guys are at it again, innovating and having fun doing it. Catch up, in studio, with a hilarious conversation on the latest from co-founders Ryan Guay, Dan Watts, and Ken Hoeve (and a sheep named Pablo). The Truck Show Podcast is produced in partnership with AMSOIL, Kershaw Knives, and OVR Mag. Don't forget to check out truckshowpodcast.com for special offers from our friends and sponsors, including FLATED.
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Transcript
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| 0:00.0 | Welcome to the pod shed. |
| 0:02.0 | We've got Ryan and Dan here from Flated. And let's see, the first time Flated was on was with our good friend Ken. And we had him shout on an airplane. I was on Shark Tank. What was that like for you guys when you heard it? And you're like, oh my God, did he actually do that? We weren't very surprised. That sounds exactly like Ken. Oh, man. |
| 0:21.6 | And I could be part of that story because I had just dropped him off the Missoula airport and... |
| 0:26.6 | Yeah. You fed them some beers beforehand? |
| 0:30.6 | Well, I'm just happy. He's like, hey guys, I've been drinking and I'm about to take off from a flight and it's like, perfect. There's no other, no better time to do a podcast. |
| 0:52.4 | Well, I want to dive in because there's a lot that's happened since then. I've seen you guys at a bunch of trade shows. You've got a bunch of licensing deals out there, a bunch of new products. We just saw each other at SEMA. And you were in town and said, hey, can we do some pod? and was like, yeah. |
| 0:56.9 | So let's start by firing up your new jingle. |
| 0:56.9 | All right, let's start by firing up your, your new jingle. |
| 0:57.9 | All right. |
| 0:58.2 | Let's hear. |
| 1:12.6 | Dan and Rhine from Flated, inventors of the inflatable truck topers or in the pot shed for an awesome and riveting convo about business life and an old sheep |
| 1:20.6 | who will remain a name. |
| 1:24.6 | We might even call Ken, who is the hunting or drinking because he's so |
| 1:31.9 | crazy |
| 1:36.8 | that was Sean's idea |
| 1:38.3 | that's crazy Cam |
| 1:40.9 | so not everybody gets their own bespoke jingle but i figured uh you guys made the effort |
| 1:47.0 | to come out here and you brought me a care package so uh all right what's in that i don't |
| 1:51.6 | know let's find out all right let's unveil it oh okay well a dr pepper tall can and i'm |
| 1:57.9 | super thirsty right now so tall boy oh hold on oh that's so good oh thank you |
| 2:07.1 | a second one which I'll hide for my daughter because she's been in my dr. pepper stash lately |
| 2:11.8 | and then meat all right what kind of meat we get deer sausage with jalapeno and cheese. You guys have, like, a guy who puts it all together for you? Yeah, that's from a deer. My daughter shot last season. Okay. We haven't quite shot our deer yet this year. We were out hunting this past weekend. That looks so good. It's like summer sausage style. and there's a lot of jalapaginas and cheese which |
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