We're really sort of bothered by how much reliance are starting to be on messaging.

So be it email messaging or push messaging or advertisements that follow you all around the internet.

Just so much over emphasis on those things as a way to track people and market to them, even when they don't necessarily

want to be marketed to. It would be great if we could cut down on those messages and wait for the

perfect moment to ask the user for the sale because we believe they're likely to purchase.

My name is Dan Burkaw, and I am the co-founder and CEO of Nami ML.

This is Code Story, a podcast bringing you interviews with tech visionaries who share in the critical moments of what

it takes to change in industry and build and lead a team that has your back.

I'm your host, Noel A Part, and today how Dan Burkaw built a friendly and powerful way

to optimize in-app subscriptions at just the right time.

All this and more on Code Story.

Tech and entrepreneurship have always been super intertwined in Dan Burkaw's life, through his family

and starting to tinger with

computers in the 90s. He played baseball when he was younger, along with video games, and interestingly

enough, keeping up with foreign policy. I didn't know that was a hobby. Currently, Dan studies

Brazilian jiu-jitsu and its endless progress and growth and involvement while taking care of his two

pets and their three eyes that you'll have to ask him that story.

His prior company was in the push notifications world, which became a mission-critical system

for notifications, ultimately bought by Oracle.

Afterwards, he and his co-founder started looking at the way people monetized their apps,

specifically diving into subscriptions. In doing so, they found out there weren't many app millionaires

in existence. So they set out to build a better way to sell subscriptions inside app experiences,

...