*s3/e19 Sports Nutrition Marketing with Stevie Lyn Smith, MS, RDN, CSSD, CDN (@stevielynlyn)
The Running Explained Podcast
Running Explained
4.6 • 534 Ratings
🗓️ 25 May 2023
⏱️ 79 minutes
🧾️ Download transcript
Summary
HOW can you be an informed consumer of sports nutrition products? How can you critically evaluate the claims set forth by different sports nutrition companies, sort through the BS, and find the best products for you? Sports Dietitian Stevie Lyn Smith, MS, RDN, CSSD, CDN (@stevielynlyn) joins the show to help us become more informed consumers and understand different marketing pitches for sports nutrition products
- Trends in sports nutrition products & marketing
- Special claims and how certain products try to differentiate themselves
- What's the deal with products marketed as "low sugar"?
- A peek behind the curtain of endorsement deals and your favorite runners promoting specific products
- Understand slow vs. fast carbs
- How to "read the label" on your sports nutrition products: what to look for & what you're looking at
- Marketing buzzwords
- Electrolytes!!
- Other sports nutrition products: protein powder, collagen, pre-workout, caffeine, creatine, etc
- and more!
Stevie Lyn has ten years of experience in providing nutrition education and counseling in a variety of clinical settings and with athletes of all levels. Growing up as a three-season athlete and playing lacrosse at the collegiate level, being active has always been a passion. After retiring from team sports, she has since completed ten full Ironman distance triathlons, numerous half-iron distance triathlons, and marathons, along with many other endurance events including the ultra-marathon distance. As an avid endurance and team sport athlete, she knows the importance of eating to support a healthy lifestyle both on and off the field. When working with groups and clients one-on-one she provides an evidenced-based and practical approach using her education and experience to empower individuals to improve their physical and mental well-being.
While Stevie Lyn is a board-certified specialist in sports dietetics, she also has worked with many other populations providing medical nutrition therapy. Being diagnosed with an autoimmune disease later in her athletic career, she feels strongly about helping others to continue to stay active and healthy while managing chronic autoimmune disease.
Transcript
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| 0:00.0 | Welcome to the Running Explained podcast. I'm your host, Elizabeth. I'm a marathoner, coach, and answer seeker. |
| 0:07.3 | When I first started running at the age of 29, I had so many questions and what felt like nowhere to turn to for answers. |
| 0:14.2 | And now I'm here to answer all your running questions about anything that you might want to know. |
| 0:18.6 | If you're a new runner or you or even doing this for a long time, |
| 0:21.1 | there's always something more to learn about running. So let's get started. Hey everyone, welcome to the |
| 0:27.3 | show. I'm super excited for this week's episode. My guest is Stevie Lynn Smith, returning guest. |
| 0:31.8 | She's a sports dietician and was on the show last year talking about how to train for back-to-back |
| 0:37.2 | marathons or back-to-back |
| 0:38.6 | iron mans or back-to-back races and what you can do to recover in between those two hard |
| 0:43.5 | efforts. But this week, she is back to talk about sports nutrition marketing. You are being |
| 0:49.2 | marketed to every second of every day, pretty much. And every company is trying to sell you something with their |
| 0:55.6 | specific hook. Some sports nutrition companies are going to use, you know, popular figures to |
| 1:01.3 | advertise their product. Some companies are going to use a specific ingredient or claim to |
| 1:06.2 | advertise their product. Here's the thing. I actually am a fan of some products that have very |
| 1:10.7 | questionable in my mind marketing. This isn't to say products are good or bad. their product. Here's the thing. I actually am a fan of some products that have very questionable |
| 1:11.2 | in my mind marketing. This isn't to say products are good or bad, but merely to examine the |
| 1:16.4 | claims that are being made when those products are being marketed to you. And Stevie is here to help us |
| 1:21.8 | kind of discuss what it is that we're seeing when we look at some of these claims, how to critically |
| 1:26.4 | evaluate the claims that different companies are making, and what you should be looking for when you are |
| 1:31.1 | choosing sports nutrition products that work for you specifically. So if you have questions about |
| 1:35.9 | products that claim to be sugar-free and yet still advertised towards endurance athletes, |
| 1:41.0 | if you have questions about how electrolytes can be marketed towards improving your energy without the crash, those are all things that we are talking about |
... |
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