S2E368 How to Generate 85% of Your Leads in Just 180 Days: The Blitz Blueprint with Brian Buffini
The Brian Buffini Show
Brian Buffini
4.8 • 2.4K Ratings
🗓️ 27 January 2026
⏱️ 58 minutes
🧾️ Download transcript
Summary
In this podcast recorded at Buffini & Company’s live event, Buffini Coaching Live, held in Las Vegas, Jan. 22, Brian Buffini shares an overview of how the real estate market has performed over the past year and what to expect in this coming year.
Brian talks about why it is so important to understand and pace your business to the “seasonality of the customer.” He also stresses the importance of superior client service and why that will be one of the defining characteristics of those agents who succeed when others flee the industry.
He also previews the company’s reengineered year-long lead-generation program, the Blitz. This highly structured program has assets, videos, and resources designed to help agents fill their pipeline, with the goal of gaining at least one extra transaction a month.
YOU WILL LEARN:
- Why the return to real estate’s natural seasonality creates a major opportunity for prepared professionals.
- How the Blitz (and the Ultimate Year model) helps you generate leads, serve clients, and duplicate referrals, with the goal of leading to at least one extra transaction a month.
- Why agents who are committed to going the extra step for their clients will be the ones who succeed while others fleeing the industry.
NOTEWORTHY QUOTES FROM THIS EPISODE:
“There'll be hot markets, there'll be booms and busts, there always is, but we'll never see the conflagration of circumstances hit us like [it did in 2021 and 2022].” — Brian Buffini
“We're going to help you generate 85% of your leads in 180 days.” — Brian Buffini
“The Dupli-care System is while you're serving the client, you're also going to generate referrals from them.” — Brian Buffini
“Have balance in your life while you grow your business. That's what coaching does.” — Brian Buffini
“If you want to be in real estate, be in real estate. If you're going to sell real estate, prospect and present for real estate. Do a great job for customers, generate referrals, and live a great life for your family.” — Brian Buffini
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Transcript
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| 0:00.0 | Welcome to It's a Good Life, where it's all about helping entrepreneurs think, feel, and do better. |
| 0:09.4 | Today we have a special treat for you, Brian, live on stage from a recent event. |
| 0:14.7 | Let's listen in. |
| 0:20.2 | Hey, you, Dan! Good to see it. Thank you. Thank you. Thank you. All right. Thank you very much. The top of the morning to you. |
| 0:32.4 | And as Eddie Murphy said in trading places, Merry New Year. |
| 0:42.5 | Merry New Year. Anybody ready for a Merry New Year? |
| 0:48.2 | Now, I'm going to say this. Personally, in my 58 years of life, I genuinely have had the attitude that I'm thankful for each day, and that I know that each day I'm given is a gift |
| 0:52.6 | from the Lord. And I never say, |
| 0:55.2 | I don't want this over and whatever else. But I'll just say this. I'm sure as how glad |
| 0:58.9 | 2025 is over. That was a lot more work than it needed to be. Can I get an amen? So I am excited |
| 1:08.4 | about the new year. We talked about some things. |
| 1:11.2 | How many of you got to see the bold predictions? Can I see your hands? All on the remote audience. Can I see your hands? How many of you saw a bold predictions a little time ago? Otherwise, I got to start over and tell you all the stuff I told you then. What is it? Come on. Linda Baker. Did you see the bold predictions in December? Linda? you did? Okay, baby. That's good. Okay. |
| 1:28.9 | Let's see. Catherine, what are you having? What are you eating? What, what is it? Can I see the, |
| 1:35.2 | let me see it. I just want to see what's in the ball. Catherine's currently turned off her screen |
| 1:41.6 | and hiding from front of, that's okay. That's okay. |
| 1:45.0 | Buff man's watching, okay? Great to be with you. We're going to have a good time. We're going to get you fired up and ready to roll. Delighted for all of you who are joining us. And here's the deal. I love this format. I saw this technology a little over a year ago and I thought I can have an intimate experience |
| 2:01.0 | and a meet and greet in connection with some very very special people and at the same time |
| 2:05.2 | we can impact and improve the lives of a whole bunch of folks in an economical and effective way |
| 2:09.8 | and so we're going to do that today and for all of you are here and all of you in watch parties I see |
| 2:14.1 | the watch parties I see them on the back wall there. Great stuff. I appreciate you |
| 2:18.0 | guys doing this as a group and connect, and it's going to be very, very helpful as we talk about launching the Blitz here today. You know when I do the Irish blessing, may the wind always be at your back? Well, the wind was kind of in our face for a couple of years, okay? Fair to say? The media didn't cover it. And the reason the media didn't cover it is this. It's only a real estate story if |
| 2:38.0 | consumers... okay fair to say the media didn't cover us and the reason the media didn't cover it is this it's only a |
... |
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