S2E360 How to Ask Great Questions - a Conversation with Ken Coleman
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 30 December 2025
⏱️ 48 minutes
🧾️ Download transcript
Summary
Ken Coleman, the bestselling author and a key radio personality for Dave Ramsey’s Ramsey Solutions, is known for his deep and insightful interviews with hundreds of major personalities including political figures, sports icons and titans of business. In this podcast episode of It’s a Good Life, host Brian Buffini turns the tables and asks Ken questions about how he became known as one of the country’s top interviewers.
Ken shares insights into how to ask questions that don’t just skim over a topic but get to the heart of what matters to the interviewee. He details how you can use these strategies in your own life to strengthen your own communications with others. He also describes how to use practical ways with your ears, eyes, face and body to relay honesty and interest to others that allow them to feel seen and heard.
YOU WILL LEARN:
- How to ask questions that will go to the heart of a matter and deliver deeper insights.
- Why background research is key before you have an important conversation with them.
- How to use your ears, eyes, face, and body to understand others and show your commitment to them.
MENTIONED IN THIS EPISODE
NOTEWORTHY QUOTES FROM THIS EPISODE
“We need to understand that questions are the keys to unlocking any door we need to walk through.” — Ken Coleman
“My goal in every interview is to get someone to say, ‘I’ve never been asked that before’ or ‘I’ve never shared this before.’” — Ken Coleman
“Listen with your ears for tone, with your eyes for body language, with your face to mirror engagement, and with your body to show respect.” — Ken Coleman
“I'm going to listen with my eyes. And this is probably as important as the ears. I'm watching body language. I'm watching an uncomfortable shift or I'm watching the shoulders drop.” — Ken Coleman
“Confidence isn’t pre-loaded — it’s the consequence of a good conversation.” — Ken Coleman
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself |
| 0:08.2 | and your business. Here's your host, founder of America's largest business coaching company, |
| 0:13.9 | Brian Bafini. Well, the top of the morning to you and welcome to It's a Good Life. I am fired up to be with you today. |
| 0:22.3 | You know, in the world of business, the ability to be able to ask questions and connect with people seems to be a lost art. |
| 0:28.7 | And I started brainstorming with Bill Hampton and maybe, you know, Bill and Bill helps me with all of our guests at our events and so on so forth. |
| 0:36.8 | And Bill and I have this mutual friend. In fact, Bill and our events and so and so forth. And Bill and I have this mutual |
| 0:38.6 | friend. In fact, Bill and our guest are probably best of friends. His name is Ken Coleman. And I've |
| 0:44.5 | known Ken for 15 years, best-selling author, nationally syndicated radio host. He's been on our podcast |
| 0:50.5 | before. He's had a number of different great books out there. But he started a new show |
| 0:54.6 | called Front Row Seat. It's a podcast, which I had the pleasure of joining a few months back. |
| 0:59.1 | And I went, whoa, my friend Ken is in the sweet spot here. He is an interviewer's interview. |
| 1:07.3 | He knows what to ask. He knows the next question to ask. And as a guest on his show, |
| 1:12.8 | he asked me questions I'd never been asked before. I gave answers for a guy who talks for a |
| 1:16.9 | living for 30 years. I gave answers I never gave before. And we had clips that went viral. I think |
| 1:22.5 | we have one of the clips went to 12 million views. I tell him, I saw myself on that clip, one of the clips, I decided to |
| 1:29.6 | lose 20 pounds after watching the clip. But what that heavy set guy said was really smart. I just |
| 1:34.1 | needed to be a little better shape. So I couldn't be more thrilled to introduce you guys today |
| 1:39.0 | to Ken Coleman. And also excited for all of you who, if you've joined us on our Buffini Coaching Live, |
| 1:44.5 | these are these virtual events that are in this, I call it the death star of this amazing, |
| 1:49.5 | amazing technological experience where we're able to bring you right into the studio and we're |
| 1:53.8 | able to come right into your home. And in January 22nd, we're going to be starting the year off to try and help people have the best |
| 2:02.8 | version of yourself so you can have your best year. It's called best you, best year. We'll be |
... |
Transcript will be available on the free plan in 20 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Brian Buffini, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Brian Buffini and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.