Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself

and your business. Here's your host, founder of America's largest business coaching company,

Brian Bafini. All right, well, the top of the afternoon and great to be joined by everybody today.

Many of you, obviously you know who John Acuff is.

You've seen him as part of our seminars and part of our events and part of our training in CFSP.

And what's happened is, again, through our mutual friend, Bill Hampton, a great friendship

has formed.

And the more I get to know this guy, the better he is, the deeper he is, the more value he has to offer. So, John, we're just honored to have you. Thanks for making the time for us today. And we're going to get a chance to be asked some questions by the coaches later on here. But thanks for joining us today. I really appreciate it. I'm honored to be here, Brian. The answer is always yes when

Brian Bafini asked me a question. Well, it's great stuff. We're going to dive in a little bit. I'm going to ask a few questions. You know, this time of year, John, the coaches start digging in. You know, we've got our blitz programs coming. We've got all these things we're lining up for the new year. But also, this is the time of year when our coaches go into this heavy mode of

planning and prepping our clients so they can have a great year.

It's been a couple of rough years in the real estate space and even our clients that are doing

well have been, uh, you know, taking on a little water and struggling with it to some degree.

So to be honest with you, I've been studying goal setting. I've been at this for 40 years in goal setting. And I never thought I'd learn anything more about it at this stage. I thought I'd read all the books on it. And then here comes Akoff. And I'm like, how do I learn something new about goal setting? That's unbelievable. And then on top of that, all of your development work and all these different books you've created, as we're talking here with the coaches today, we know that a successful year doesn't start

January 1st. You know, what do we need to do to set ourselves up for success in an upcoming year

like this? Well, I mean, I think of things in simple ways. I love, I love simplifying complex ideas. So the idea of

how do I have an amazing year or remarkable year, I'd boil it down to what I would say are a

couple Cs. So you need clarity, you need courage, you need community, you need consistency. And then

this last one is obvious, you need coaching. Great, great coaches have great coaches. When you and I talk, whenever we get to have dinner out in beautiful San Diego, you're always telling me about who's coaching you, where you're getting extra wisdom from, who you're connecting with. So really, it comes down to that. Do you have the clarity about what you're going to do? Is there courage for what's coming? Because it's a big, bold year, especially in real estate. It's never born in real estate, but it's extra exciting this year because of everything that's happened. Do you have community? Do you have consistency? And is there a coach that's helping you get better? I think those

five Cs, if you start in that ballpark, you're in a great spot. Well, obviously, I think, you know,

one of the things we do with people is we do these business consultations to help them get clear on what

they're trying to find. And then I think courage is the one that is kind of a fresh perspective here for me because

we have a great community.

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