Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself and your business.

Here's your host, founder of America's largest business coaching company, Brian Bafini.

Well, the top of the morning to you and welcome to It's a Good Life. I'm your host, Brian Bafini,

and our guest today is a man by the name of Kyle Shealy. If you don't know that name yet,

you're in for a treat. He is a speaker, an author, and just a creative force of nature.

He takes wild creative ideas and brings them to life in ways that has inspired millions of people.

And today we're going to dive into creativity, what it is, how to develop it, and ultimately how to bring your big ideas to life. So, Kyle, thanks for making the time for us. So delighted to have you on the show. Excited to be here. Great. Well, we're going to dive right in. I think when people hear the word creativity, he kind of brings a smile to people's face, you know?

And I think when people hear the word creativity, all right, he kind of brings a smile to people's face, you know? And I think we all have

creativity in us. I was told growing up in Ireland, I went to the Catholic school. The Catholic

school was a public school in Ireland. And the priest told me, you're not a creative person

because you don't have good handwriting. And creativity is about

95% of what I do every hour of every day for the past four decades. So turned out he was wrong.

Many people don't think they're creative when they are. Many people, their creativity is stifled.

I'd love you to kind of just jump right in and how do you define creativity?

I define creativity as broadly as possible. I think that anytime you make anything new,

that is a creative act. And I think that people often feel like creativity is something

you're either born with or you're not. And I would say that that's true. But if you're born, you're born with it. And if you're not, then you're not. Those are the only, there's no creative people and uncreative people. And one of the things that we do is that we justify this belief. One of the things I say on stage is that, unfortunately, humans, our brains are not belief just or are not truth-seeking machines they're belief justification machines and so when you decide i'm not a creative your brain doesn't really care if that's true or not your brain just goes okay that's the party line i'm going to go build a defense around that and the way that we build that defense is we say well only some things count when i'm with an audience i'll say all of you guys are creative and I'll see kind of people looking around, I don't know, and then I'll say, you're all

creating carbon dioxide right now. And then they all kind of go, ah, I'm like, and you create businesses, you create spreadsheets, you create teams, you create opportunities. But as soon as I say that, I know that their first kind of gut response is, oh, yeah, but that doesn't count.

And then we say, well, only these things count, right?

Painting, music. soon as I say that, I know that their first kind of gut responses, oh, yeah, but that doesn't

count. And then we say, well, only these things count, right? Painting, music, theater, dance. Decorating the bedroom, yeah. That kind of stuff is creative. And that it's a ridiculous belief justification, but we just kind of go with it. And, you know, it's interesting that you said 95% of what I do is creative.

I would say that 100% of what you do is creative.

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