S2E340 How to Find Your Sweet Spot in Business

It's a Good Life

Brian Buffini

Business, Unknown, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.4 • 2.4K Ratings

🗓️ 21 October 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this session recorded at a recent Buffini & Company event, Brian Buffini discusses the importance of knowing your “sweet spot” when it comes to your business — that place where your genuine interests, skills, and opportunities intersect. He notes that this is not set in stone but can and often does change depending on the “season life” of life” you are in. Brian also shares powerful strategies on how to circle back to your authentic self so that no matter what season you are in, you’ll be able to bring value, expertise and joy to not only your clients, but also to your own life.

YOU WILL LEARN:

How to define and lean into your sweet spot, even when the seasons of your life change.
Why knowing and honoring your own unique gifts — instead of trying to be someone you’re not — will help you create a business filled with passion and joy that lasts.
Why new technology, especially AI, will enhance, but never replace, the value that you bring to your clients.

NOTEWORTHY QUOTES FROM THIS EPISODE:

“The magic happens when you find the sweet spot—where your genuine interests, skills and opportunities intersect.” — Brian Buffini

“When we get busy and busier, we stop doing the very thing that we’re best at.” — Brian Buffini

“Our sweet spot is who we are, but we also have different seasons in life. What used to fire you up may not fire you up anymore.” — Brian Buffini

“All I will tell you is AI technology is going to speed the real estate business up, not slow it down. And it'll intensify the referrals, not weaken it. Because in the world we're living in today, we're in more need of somebody to trust, not less.” — Brian Buffini

"Not everything that counts can be counted and not everything that can be counted counts.” — Brian Buffini

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Transcript

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0:00.0	Welcome to It's a Good Life, where it's all about helping entrepreneurs think, feel, and do better.
0:09.4	Today we have a special treat for you, Brian, live on stage from a recent event.
0:14.7	Let's listen in.
0:28.2	The most important thing in your business life is to understand and focus your energies on your sweet spot.
0:34.8	What's your sweet spot? We've done the heritage profile and renamed the real strengths,
0:38.8	all that stuff, because from day one, we weren't just going to coach people.
0:42.9	We wanted to know how they were wired up. We wanted to know people's gifts and abilities.
0:47.9	The next piece is that's not enough. That's not enough. We just want you to become aware of them is the key. So what happens is your truest abilities are so natural to you, you don't even know
0:53.1	you're doing them. Does that make sense?
0:55.1	How many of you have had that awareness brought up to you between coaching and the real strength process?
0:59.4	Great.
1:00.1	The next thing is you do certain things and you have experiences.
1:03.0	Usually when you do it either first time or a new way, and you have that.
1:12.8	That's like, huh.
1:22.1	My wife saw me speak before we were married at a friend's wedding.
1:27.5	And I was literally I was speaking at this wedding because no one else would speak.
1:31.5	And I kind of knew them, but I didn't know them great.
1:34.3	And they're like, well, he's Irish. He'll talk.
1:39.9	And I did this little thing.
1:42.1	And I, of course, had the meeting out of my hand.
1:50.2	And I didn't want to verbalize that.
1:57.4	And my wife, 37 years later, will always go back to Jimmy's wedding.
	...

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