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It's a Good Life

S2E338 How to Build and Repair Trust with Dr. Henry Cloud

It's a Good Life

Brian Buffini

Business, Unknown, Entrepreneurship, Life, Good, Entrepreneur, Coaching

4.42.4K Ratings

🗓️ 14 October 2025

⏱️ 57 minutes

🧾️ Download transcript

Summary

In a world filled with uncertainty, division, and mistrust, Dr. Henry Cloud believes trust is the key to every thriving relationship, business, and community. In this powerful conversation, Brian Buffini sits down with the acclaimed leadership expert and author of Trust: Knowing When to Give It, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken. Together, they explore why trust is essential for scaling any organization, the five factors that determine whether trust is present, and the practical steps to restore it once lost.  

 

YOU WILL LEARN: 

• The five essentials of trust—and how to apply them in life and business. 

• The difference between forgiveness and rebuilding trust. 

• How self-awareness strengthens your ability to trust others and yourself. 

 

MENTIONED IN THIS EPISODE: 


Trust: Knowing When to Give It, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken by Dr. Henry Cloud 


Necessary Endings by Dr. Henry Cloud 

 

NOTEWORTHY QUOTES FROM THIS EPISODE: 

 

“We can’t scale anything without trust.” — Dr. Henry Cloud 

 

“Forgiveness is about the past, what's already happened, and it's free.” — Dr. Henry Cloud 

 

“Trust is about the future and whether or not I'm going to take another step with you or what step I'm going to take, and that's got to be earned, just like the first time.” — Dr. Henry Cloud 

 

“The first thing you have to do when you're repairing trust is you have to sit down and have a conversation.” — Dr. Henry Cloud  


“There’s literally an algorithm that's running inside of every human system, down your spinal cord, through your gut, in your heart, through all of your senses, running an algorithm 24-7 asking one question before anything else. And that question is, am I safe?” — Dr. Henry Cloud 


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Transcript

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0:00.0

Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself and your business.

0:09.5

Here's your host, founder of America's largest business coaching company, Brian Bafini.

0:16.8

Well, the top of the morning to you and welcome to It's a Good Life.

0:20.6

I've really been looking forward to today for some time.

0:23.6

There are very few people I admire.

0:27.6

Lots of people I've learned from, but people you admire.

0:31.2

And to me, in our world today, you know, what produces admiration?

0:35.1

There's a lot of fame.

0:36.6

And there's a lot of people's social

0:37.6

media stars and that has its own gift. But to me, we don't ask the questions anymore. What have

0:42.3

you done? How have you lived? Today I have Dr. Henry Cloud and Henry's been a guest at our events

0:48.3

for the past 15 years. I've read so many of his books that have blessed my life and blessed so many

0:54.0

people's lives,

0:55.1

but who he is, how he lives, and what he's done.

0:59.5

You know, we're a world that's drowning in information, starving for wisdom.

1:03.5

Dr. Henry Cloud has wisdom.

1:05.7

He's a clinical psychologist.

1:07.3

He's a leadership consultant.

1:09.0

He's written, I don't even know how many best-selling

1:11.5

books, he's over 20 million copies worldwide, his book Boundaries, which is his world famous work,

1:18.3

and we're going to talk today about a new book called Trust, and it's knowing when to give it,

1:25.1

when to withhold it, how to earn it, and how to fix it when it gets

...

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