Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing yourself and your business.

Here's your host, founder of America's largest business coaching company, Brian Bafini.

Top of the morning to you, Brian Bafini here, and welcome to a special edition of It's a Good Life.

In this replay series, we're shining a light on episodes that are filled with timeless truths and life change in wisdom.

And today is no exception.

We're revisiting what I learned from Agmandino.

Now, Aug was more than just one of the best-selling authors of all time.

He was a man who overcame incredible odds and used his story to inspire millions and millions

of people.

His book, The Greatest Salesman in the world, just didn't influence my business.

It helped shape my character, my habits,

and my outlook on life. In this episode, I unpacked the lessons I learned from Aug

over the years and how his principles continue to guide me each and every day. Please enjoy.

You know, I spoke at a fabulous conference here not so long ago, and there were 3,000 people

in attendance. They paid on average over $5,000 apiece to be there. So a hungry audience,

a well-informed audience, people who are all small business owners looking to grow their business.

And I asked the question, in passing, how many of them

had read the greatest salesman in the world by Agmandino? And I will, can I tell you,

I very rare that I'm shocked on stage. I'd say it was less than 20 people out of the 3,000.

3,000 growth minded, success minded, hungry to grow, small business owners

who are willing to invest quite a bit in themselves to learn. Again, I've been talking about

Agmendino for so long because I always share the lessons I got from my mentors and who my mentors

...