S2E186 Life is Good with Bert Jacobs
It's a Good Life
Brian Buffini
4.4 • 2.4K Ratings
🗓️ 30 April 2024
⏱️ 32 minutes
🧾️ Download transcript
Summary
Bert Jacobs is the co-founder of Life is Good, a $100 million company dedicated to spreading the power of optimism. In this episode, he tells Brian how he and his brother John went from selling t-shirts on the streets of Boston to leading such a successful positive-lifestyle brand.
YOU WILL LEARN:
· How their mother inspired the business.
· How others helped them to grow and develop.
· Why they are committed to their groundbreaking nonprofit work.
MENTIONED IN THIS EPISODE:
“Life is Good,” by Bert and John Jacobs
“Sapiens,” by Yuval Noah Harari
NOTEWORTHY QUOTES FROM THIS EPISODE:
“Life is not easy. Life is not perfect. But life is good.” – Bert Jacobs
“Optimism is the most pragmatic strategy for living a happy and fulfilling life.” – Bert Jacobs
“There is no more important job on planet earth than the job of a mother. Because if the youngest people on this planet can grow up with resilience and the right values, then our world is going to be okay.” – Bert Jacobs
“Know who you are, and act like it.” – Bert Jacobs
“The good life is not about what you have in possessions or where you are geographically. It's more the acknowledgement that life - while it's a mystery - is a great gift.” – Bert Jacobs
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Transcript
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| 0:00.0 | Welcome to It's a Good Life, the Podcast for Entrepreneurs, where it's all about growing |
| 0:07.7 | yourself and your business. |
| 0:09.7 | Here's your host, founder of America's largest business coaching company, Brian the Feeney. |
| 0:17.0 | Well the top of the morning to you and welcome to It's a Good Life. |
| 0:20.5 | Well I got to tell you, this podcast was destined to happen. |
| 0:24.0 | Bert Jacobs, we might as well be brothers from different mothers. |
| 0:27.0 | Similar families, similar backgrounds, and we started a company that taught referrals, worked by referral, lived a good life, and in |
| 0:34.9 | 1994 Bert and his brother John started, the famous t-shirt company Life is Good. |
| 0:42.0 | What a brand they've built, what a business they've built from the streets of Boston, |
| 0:46.0 | starting with the classic 70 bucks in the wallet all the way to this fabulous company that is there today. and for those of you coming to |
| 0:54.3 | mastermind and I have a special announcement at the end of today's broadcast and |
| 0:58.1 | a once ever type message about mastermind. Bert is going to be given a keynote address to everyone at mastermind this year and we can't |
| 1:06.7 | wait to have him. |
| 1:07.7 | Burt, we're excited to hear you today. |
| 1:10.7 | Welcome to the show. |
| 1:11.7 | Thanks so much, Brian. I Thrilled to be here and can't |
| 1:14.5 | wait to meet everybody else on your team. Great stuff. Well uh, Boston as |
| 1:19.5 | they say is the West Coast capital of Ireland and you grew up there and you had five siblings I know what that's like |
| 1:26.0 | Same deal myself five boys and one girl in my family and that you had what I read is called a free-range childhood, who and what instilled that, just this whole optimism in your life. |
| 1:38.6 | You're wearing a shirt today that says, Grateful Dude. |
| 1:40.9 | Where did the spirit of optimism come from? |
| 1:43.5 | Well, you know, it's funny, we never really, when we started the T-shirt company, |
... |
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