Welcome to It's a Good Life, the Podcast for Entrepreneurs, where it's all about growing

yourself and your business.

Here's your host, founder of America's largest business coaching company, Brian the Feeney.

Well, the top of the morning to you, and, or should I say, Aloha. This will be the first of the broadcasts I'm doing from my home in Hawaii.

And I figured if I'm going to talk about the good life,

I should do it from one of the places that is a ingredient for making my life as good as it is.

So welcome to the program. Today we're going to talk about the power of perseverance.

And very excited for you.

We all know that perseverance is important.

It doesn't always sound sexy or fun.

But hopefully we can give you a few thoughts today that might make it more attainable and

understand that if you keep fighting bite and scratch it and clon on the path you're on,

more than likely you're going to prevail.

Cambridge English Dictionary defines perseverance

as the continued effort to do or achieve something

even when it's difficult or takes a long time.

Now I would say that's fairly counter cultural to our world we live in today.

Difficult, requires a lot of effort and takes a long time. Nothing about that screams

Tik-Tok. But that's where we're at and that's what all success looks like.

That continued effort to do or achieve something, even when it's difficult to take a long time.

That's what it takes to succeed.

It's like my mentor Jim Rohn said, That's what it takes to succeed.

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