S2E16 - Loss Leaders: How Companies Profit By Losing Money

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Advertising, Marketing, Pop Culture, Society & Culture, Business, Under The Influence, Terry O'reilly, Cbc

4.8 • 627 Ratings

🗓️ 20 April 2013

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

This is the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more profitable product. We’ll track the earliest loss leaders of shaving blades and Jell-O recipes, all the way up to today’s printers, video games and even Kindles – all of which are loss leaders. You might be surprised to know how many loss leaders swirl all around you every day.

Advertisers know what to give away in order to profit.

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Transcript

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