S2E130 Building an Unbreakable Brand with Kevin Keenan
The Brian Buffini Show
Brian Buffini
4.8 • 2.4K Ratings
🗓️ 4 July 2023
⏱️ 34 minutes
🧾️ Download transcript
Summary
A successful brand is far more than just a logo, it’s how your customers truly feel about your business. In this episode, brand expert Kevin Keenan explains how strong branding can help you to achieve phenomenal growth, create a tribe of loyal customers and become the ultimate referral tool in the marketplace.
YOU WILL LEARN:
· Why branding goes wrong.
· How the right branding adds huge value to your business.
· How to begin creating your own brand.
MENTIONED IN THIS EPISODE:
“On the Road,” by Jack Kerouac
NOTEWORTHY QUOTES FROM THIS EPISODE:
“A brand is not a logo.” – Kevin Keenan
“Marketing is like asking for a date. Your brand is the reason they say yes.” – Kevin Keenan
“The brand creates a more meaningful, longer relationship with the customer.” – Kevin Keenan
“If you have your brand whittled down to something simple, it's easy for someone else to pass it on – it's a tool for referral.” – Kevin Keenan
“Start with the audience: What do they want? What is the benefit to that audience?” – Kevin Keenan
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Transcript
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| 0:00.0 | Welcome to It's a Good Life, the podcast for entrepreneurs, where it's all about growing |
| 0:08.9 | yourself and your business. |
| 0:11.5 | Before we begin, I want to remind you about our ad-free option. |
| 0:15.3 | Go to It's a Good Life on the Apple Podcast app. |
| 0:18.4 | You'll see a banner under the logo to remove ads and unlock early access to episodes. |
| 0:23.8 | It's just five bucks a month and there's even a free trial. |
| 0:26.6 | Either way, continue listening to It's a Good Life and here's our man, Brian Baphini. |
| 0:37.7 | Well, the top of the morning too, yet you are in for a real treat today. |
| 0:43.0 | Our guest today is a great friend of mine, coming to us live from Dublin, Ireland today. |
| 0:48.3 | He is the great brand guy I know and to back that up, his company, Dead Rackening, |
| 0:55.4 | is actually Baphini Company is a customer of theirs. |
| 0:58.5 | If you are new to the podcast, you probably heard about us because of Dead Rackening. |
| 1:02.8 | Kevin Keenan is a brilliant man, brilliant mind. |
| 1:06.0 | He knows more about branding than anyone I know. |
| 1:09.0 | If you've heard of drinks like Hoi Klau or Jameson Whiskey, it's because of this man. |
| 1:14.8 | For 30 years, he's been helping with some of the biggest companies and brands around the world. |
| 1:19.2 | And today he's here to share with you how you can build your own, unbreakable brand. |
| 1:25.2 | Kevin Keenan, welcome to the It's a Good Life podcast, pal. |
| 1:29.1 | Thanks, Brian. |
| 1:30.1 | You've been working on it for a couple of years. |
| 1:32.1 | Now you're a guest. Who knew? |
| 1:33.6 | Well, what an intro. I've made it now. |
... |
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