Welcome to It's a Good Life, where it's all about helping entrepreneurs think, feel, and do better.

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And here's our man, Brian Bafini.

Well, the top of the morning, Tia, and welcome to It's a Good Life.

Today, I'm going to talk to you about the two most powerful words in business.

The two most powerful that have been created or ever will be.

While I'm not going to leave you hanging, the words are...

Thank you.

I feel compelled to talk about this topic today, because I've seen these words so absent

from not only the business environment, but our culture today.

I tell young people when I talk to them, just all the time, that it is just so easy to

succeed in business today.

If these young folks will just do the basic fundamentals, they will so outstrip their

competition and their peers.

It is so easy to succeed.

We have an absence of the most basic fundamental things that for centuries, for generations,

for millennia, have motivated and encouraged people.

...