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Conversations of Inspiration

S22 Ep7: Ned Trier, Founder of The Gluttonous Gardener & Growbar: Growing a business with heart

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.01.3K Ratings

🗓️ 21 July 2025

⏱️ 72 minutes

🧾️ Download transcript

Summary


What if one small idea — dreamt up in a London traffic jam — could grow into a business that’s brought joy to people for over 30 years? In this gentle, charming and inspiring episode, Holly sits down with Ned Trier, founder of The Gluttonous Gardener & Growbar, to hear how a simple love of growing and giving, blossomed into something truly lasting.


Ned shares the story behind his slow, thoughtful journey — from the early gardening days to sending grapevines and Growbars across the country — and why staying small, honest and hands-on has been the secret all along. Expect reflections on creativity, sustainability and finding delight in the peculiar. 


So whether you’re dreaming up your own venture, in need of a little perspective or just love stories with soil under their nails, this conversation is a true reminder that good things really do take time to grow. It might even leave you inspired enough to plant something beautiful in your own life.


Transcript

Click on a timestamp to play from that location

0:00.0

They're all things that have to be dealt with, and they all seem absolutely horrific at the time.

0:06.2

But three weeks later, they won't be horrific. It won't carry on forever. Life will go on.

0:12.4

You've just got to ride it.

0:14.5

I'm excited to share today's conversation, not only because I've known Ned for two decades, but also I think you're going

0:23.3

to feel this sense of calmness that comes along when this gentleman tells his story.

0:29.2

His name's Ned, and he has founded the company, the Glutness Gardner and Grobar.

0:35.7

And these are two businesses that have started their lives grown

0:40.6

from a love of nature and gardens and plants and all the beautiful things. All the things I cannot

0:48.0

do as I do not possess a single green finger. But here is a gentleman who for three decades has built businesses

0:57.5

around something that he loves to do. He's been through the ups, he's been through the downs.

1:04.1

And in this story, I get a real sense of going back to what it was like when you start a business back in the good old days.

1:13.5

You know, the marigold tales, so to speak.

1:16.5

And certainly Ned shares with us the silly mistakes, the crazy ideas, and how he keeps getting

1:23.9

out of bed every single day, that sense of responsibility, and the fact that

1:29.2

when you have a product that lives and dies, you don't have much choice. This conversation with

1:35.3

Ned brought such a quiet kind of peace, a sort of, I don't know, cementing of something that I thought

1:42.0

I knew and I could feel in my bones. And it's given me

1:45.0

so much food for thought about the enthusiasm that we can have for decades and decades and

1:51.9

decades with our company. And I've got a feeling, anyone with not a single green finger like

1:57.7

myself, you might feel like you want to go and potter in the garden after

2:01.7

this, which is what I feel. Enjoy.

2:04.6

Bow your head and let your eyelids close on down. Where we're going, you won't need to bring

...

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