S21 Ep2: Tackling fashion waste and embracing sustainability with Cally Russell founder and CEO of This is Unfolded

Conversations of Inspiration

Holly Tucker MBE

Education, Business, Society & Culture, Self-improvement, Entrepreneurship, Personal Journals

5 • 1.3K Ratings

🗓️ 23 September 2024

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

Did you know that 30% of the new clothes made every year are never sold? This year that will be 26 billion items of clothing!

CEO and co-founder of This Is Unfolded, Cally Russell, is a pioneering force in sustainable fashion. Known for his bold decision to walk away from lucrative offers on Dragon’s Den, Cally has dedicated his career to disrupting the fashion industry by tackling waste and promoting conscious consumerism.

In this episode, Cally shares his journey from humble beginnings to leading a movement that aims to make fashion more sustainable and ethical. Learn about the challenges he faced in turning his vision into reality, the strategies that helped him succeed and the impact This Is Unfolded is making on both the industry and the planet.

Discover how Cally’s innovative approach is not just about selling clothes, but about creating a new model for fashion retail that values people and the environment over profit. His story is a powerful reminder that with determination and the right mindset, it’s possible to challenge the status quo and make a lasting difference.

Tune in for an inspiring conversation that will make you rethink how you shop and why sustainability is the future of fashion.

If you enjoyed this discussion, we think you’ll love Holly’s Conversation of Inspiration with Lucy & Yak’s founders, who are also at the forefront of sustainable fashion.

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Time stamps:

Cally’s Entrepreneurial Journey (00:03:12): From turning down Dragon’s Den offers to launching This Is Unfolded.
Challenges in Sustainable Fashion (00:10:45): The hurdles Cally faced in creating a zero-waste fashion brand.
The Impact of Fast Fashion (00:20:30): Cally discusses the environmental toll of fast fashion and how This Is Unfolded is offering a solution.
Building a Purpose-Driven Business (00:29:57): Insights on balancing profit with social and environmental impact.
Engaging the Conscious Consumer (00:36:22): Strategies for educating and inspiring customers to make sustainable choices.
The Future of Fashion (00:45:11): Cally’s vision for the industry and the role of innovation in driving change.
Advice for Aspiring Entrepreneurs (00:52:40): Cally shares his tips for those looking to start a purpose-driven business.
Letter to Younger Self (01:02:30): Cally reflects on his journey and offers advice to his younger self.

Transcript

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0:00.0	30% of new clothes that are made will never be sold. 26 billion items of clothing.
0:06.4	Making clothes that no one ever wears creates 2% of the world greenhouse gas emissions.
0:11.5	Truly, truly terrifying for stuff that no one ever buys,
0:14.4	no one ever wears. So many of us want change. So many of us dream about change, but we're not going to do
0:21.2	anything about it. But this week's guest is Callie Russell the CEO and co-founder of
0:26.8	this is unfolded he's on a mission after 10 years of being within the fashion industry in different guises, different
0:35.2	companies that he has set up or different worlds that he has created in seeing the
0:41.6	extraordinary impact fashion makes on our lives,
0:45.0	fashion makes on this planet, fashion makes to people across the globe.
0:51.0	And his business, this is unfolded, is not your typical clothing brand.
0:56.0	And you know what I like?
0:58.0	I love new business ideas, a new model,
1:01.0	and that's why I just had Kali on this podcast
1:05.2	to really explain not only the stepping stones
1:08.4	to get to this idea and to have an ability
1:11.9	to pull different experiences how we can fail but we can learn so much at the same time
1:18.4	to come to a point where we then have a shining beacon of light on a new idea that truly can change the world.
1:28.0	Fashion has to change. The impact it's having on our planet is absolutely extraordinary and we've got to do something by supporting
1:38.2	brands like Zoe Kallara who founded We R8 a new social media platform.
1:43.4	We need founders to take those issues, to get angry and to do something about it.
1:48.8	Because the world is wide open.
1:51.6	There's consumers everywhere who's desperate for your vision. So this is a
	...

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