S20 Ep7: Ben Branson, founder of Seedlip, Seasn & Pollen Projects on pioneering a new category and building a global brand

Conversations of Inspiration

Holly Tucker MBE

Education, Business, Society & Culture, Self-improvement, Entrepreneurship, Personal Journals

5 • 1.3K Ratings

🗓️ 10 June 2024

⏱️ 78 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this week's episode, join Holly as she sits down with Ben Branson, the remarkable and visionary founder behind Seedlip, Seasn, and Pollen Projects.
From the humble beginnings in his kitchen to pioneering a global brand in just four years, Ben’s story is one of creativity, dedication, and a relentless drive to challenge the status quo.

Raised in a family deeply connected to farming, Ben spent his childhood immersed in the wonders of nature, fostering a profound appreciation for the botanicals that would later shape his groundbreaking brand. As the founding father of the non-alcoholic space, Ben’s journey has not only transformed the beverage industry but has also sparked a cultural shift towards mindful drinking.
Holly speaks to Ben about the roots of Seedlip's success, from its inception as a kitchen experiment to its meteoric rise as a leader in the non-alcoholic category.
Ben’s unwavering dedication and singular vision have not only built a global brand but have also challenged societal norms, paving the way for a more conscious approach to consumption.

This podcast includes adult language so you may wish to wear headphones around little people!

Win an Independent Ad Break on Conversations of Inspiration: If you’re a founder yourself and would like to be in with a chance to win your own ad break on this podcast, head over to holly.co/dell. This competition is delivered in partnership with Dell Technologies and their programs Dell for Startups and DWEN (Dell Women’s Entrepreneur Network) — which provide startup expertise from dedicated technology advisors and scalable solutions to ensure your business is always ready to grow.

Transcript

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0:00.0	Just because somebody thinks it's a bad idea doesn't mean it's a bad idea.
0:04.0	So I had lots of people tell me that Seedlick would never sell a bottle,
0:08.0	but I held on to the bigger forces at work that told me that there could be an opportunity for a grown-up
0:17.6	sophisticated option if you're not drinking alcohol.
0:20.4	And that's what I tried to stay fixed to, even though there were lots of
0:26.2	haters, lots of naysayers, lots of people that, you know, told me what's the
0:32.2	point and this is, know this is a really this is a terrible idea.
0:38.8	This week we welcome Ben Branson founder of Seed Lip and Season. My goodness Ben he is just like this
0:46.9	sort of entrepreneur creative genius he I want to say he's in a lab coat way a
0:52.2	white lab coat but he wasn't.
0:54.4	But that's sort of what you'll picture when you listen
0:58.7	to the creative genius that created the first non-alcoholic drink. that we now all know
1:05.0	now all know that sold across the globe 35 countries no less
1:11.0	in four years. This is just one of those stories where you have to hold on and
1:16.7	listen to where ideas can come from, how they are sometimes so hidden they need to be searched for, and
1:27.5	then once they're discovered it's only those with bravery and slight madness that would take on the challenge.
1:34.0	And then that is what we then all see as this overnight success.
1:39.2	Seedlip is one of those businesses which is absolutely going to go down in history as an iconic story of when you find a gap in the market, you're brave enough to go for it and it all pays off.
1:53.0	Bough your head and let your eyelids close on down where we're going.
2:00.0	You won't need to bring your frown.
2:02.0	Hi, I'm Holly Tucker and welcome to my podcast Conversations of Inspiration.
2:08.4	I've reached out to founders and those who simply inspire me to share their hard-earned wisdom with you.
	...

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