Hello and welcome back to Well Said. I'm Sid. I'm so happy you're here. I am so excited to just be back to more consistent podcasts that have purpose. And I just feel like I've really been enjoying recording again. I've been enjoying the podcast. You know, a lot of people don't know this or maybe the listeners that are still here do. But Well Said used to be a different podcast. And we recorded like

160, I want to say, I think it was episodes by the time we were done. And it was a long

labor of love for like multiple years. In fact, I think that would make it three years of the podcast.

So we did that thing for a long time. And I think at some point inevitably when you're doing something consistently, which is why I think I push people to batch record so much, is you need a break. And I needed a little bit of a break. So I'm like, I feel good being back on the podcast again. But today is a fun episode. I feel like today is going to be really just conversational about what I think about like the big brand breakdowns from Cozy.

So that's really what today's theme is.

What can you learn from a big brand and like a big budget?

But today is not as much about big budget.

Although Justin Bieber and Alex Earl have them,

I figured why the hell would I not talk about what I'm seeing in the world of Coachella brand launches with

real actives and just what information and important lesson can we learn from artists and personal

brands that are in the eye, the public eye for a very long time, specifically Justin's.

And then, of course, like real actives, which I made a video on this about my two sips and a brand

episodes that I'm going to be doing weekly. But here's what I think we should talk about. I want people to understand that Coachella is made for the big freaking stage.

It is about how can you wow the people there?

How can you get loud?

How can you be crazy?

How can you get more viewers and more you be crazy? How can you, you know, get more viewers and more

attention and more buzz and more conversation? Because thousands of people are watching you live.

Thousands of people are streaming. People talk about Coachella. It is like the marketing. I mean,

like throw money at the wall and hope it sticks for brands, for pop-ups. Oh my God, influencers.

I mean, think about the budget

that brands have for sending influences there. Anyway, I have never been. I feel like I need to go. I think that is a crime that I haven't been, but can I be so for real? I don't like tenting. And you can sue me for that. And I don't freaking care. I'm not a camper. And before you say, that's really like bougie, touchet, whatever. Like, I always feel like I can't say I don't like to camp. It's like,

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