S2 E3 | How to not fall prey to the scams in the online industry with Emma Cooper
Making Money Online with Lisa Johnson
Lisa Johnson
5.0 • 567 Ratings
🗓️ 25 November 2025
⏱️ 42 minutes
🧾️ Download transcript
Summary
Trigger Warning: Suicide talk
In this episode, I sit down with Emma Cooper, a business coach that has been in the industry as long as I have, to discuss how easy it is to be manipulated as a buyer in the industry.
It's so easy to lose money to suppliers that don't deliver but looking back we both can see red flags we should have spotted and it's time to share these so that it becomes simpler for buyers to do their due diligence.
In this episode you'll learn what to look out for so that you can be confident in your purchases and we'll also look at how buying has changed in the last couple of years online.
Emma built her first million-pound business as a pregnant police officer—and never looked back. Now, after scaling multiple seven-figure businesses, she helps entrepreneurs grow faster, smarter, and without the fluff. Emma believes in action over theory, clarity over complexity, and real results over hype.
https://www.instagram.com/emmacooperonline
This podcast is sponsored by Autm. Go to https://autm.ai/lisa to get 50% off your first month and see for yourself just how good Autm is.
Resources from Lisa:
• Download my business basics course, Fabulous Foundations absolutely FREE https://go.lisajohnson.com/ffo123
• Visit my website https://www.lisajohnson.com/
• Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/
• Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist
Transcript
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| 0:00.0 | You're listening to Making Money Online, the podcast that talks about how to make income with impact and have a thriving business. |
| 0:06.5 | We don't just talk about business, we talk about everything that affects your business too. |
| 0:10.7 | This episode is sponsored by our friends at Autumn. You know me. I'm all about finding new ways to work smarter and give my time to the work and people that matter most. |
| 0:20.7 | But like every entrepreneur, |
| 0:22.8 | I've had those weeks where I am stuck in the wheeves. Answering the same questions over and over, |
| 0:29.2 | stepping in to fix things and my absolute pet hate, having to chase people for updates. And sometimes |
| 0:36.2 | things don't seem to move forward unless it's me stepping in, right? |
| 0:41.1 | Well, I'm excited to let you know that I've discovered autumn. That's A-U-T-M, but honestly, it's unreal. |
| 0:49.4 | The team at Autumn are helping us shape the next chapter of how we run our world, so we can deliver even more impact. |
| 0:56.8 | It's actually the first AI I've found that actually does stuff that I want it to do. |
| 1:02.0 | It doesn't just answer questions, it takes action, connecting my emails, calendar, projects, team, |
| 1:07.9 | everything, and it just keeps things moving. |
| 1:10.7 | But best of all, it just gets on with the |
| 1:12.8 | work without me needing to check or chase anything. No setup, no stress, no training. Autumn aligns |
| 1:20.0 | perfectly with my mission. It's designed to give us back our headspace, our time and our focus |
| 1:25.3 | for the thing that really moves our business forward. |
| 1:28.2 | And that matters most to me personally, the impact that we're making. |
| 1:32.5 | Auto is a great investment, sure, but more than that, it's what we all need to help us fall |
| 1:36.8 | back in love with running our businesses. Trust me, it's going to blow your mind and you're |
| 1:41.3 | going to love it. Head to autumn.aI forward slash Lisa to save |
| 1:47.0 | 50% on your first month and see for yourself why it's such a game changer. Ready to go further faster? |
| 1:53.1 | Just autumn it. One of the hardest things in this online world is knowing who to trust. |
... |
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