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From ESPN Films and ESPN Audio, you're listening to 30 for 30 podcasts.

Mixed martial arts is one of the fastest growing sports in North America, and the ultimate

fighting championship is the biggest organization in the game.

In 2016, the company was sold for a reported $4 billion. But the UFC didn't even exist 25 years ago.

Most fans assume it all started with Dana White, the promoter and the face of the sport.

But the story begins way before Dana was involved.

This week, we go back to November 12, 1993, when the UFC was born on a cold night in Denver, Colorado.

Reporter Chris Barubei tells the story in No Rules, the birth of the UFC.

This is the moment UFC fans have been waiting for.

Five, five-minute round.

Here we go.

One person walks out of that octagon.

The largest deal in the history of sports will officially be revealed to the world this morning by the UFC.

Good for the guys that sold it for 400, what is it?

Two billion.

Four billion.

Four billion. Four billion. Four billion.

Four billion dollar deal. Can he finish it right here right now? It's really clear who

really took command of the Octagon. The Ultimate Fighting Championship, a sport born in our lifetime

in the United States. When you think about it pretty incredible,

...