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Dan and I have been in Los Angeles for about 10 years each now and at times both of us

have had stints living in the neighborhood our office is located in and we've watched

a change over the years.

It's called Atwater and it used to be a working class family neighborhood.

Most of little jewel box homes, a hardware store, a couple gas stations, some dive bars,

a few local gangs.

But over the past decade, the neighborhood has changed a lot in the direction of wellness.

You know how when you don't see a little kid for a few months and then you see them and

it feels like they've grown a foot and turned into a completely different person but

their parents don't notice it?

We lived here, watched it happen and still it's shocking even to us.

As mom and pop shops close down here, a florist, a clothing store and a five-in-dime have all

shuttered in recent months.

Atwater is becoming a sort of microcosm of the wide world of wellness and if the industry

continues on its current trajectory of a 7% annual growth rate, it's only going to get

worse.

...