4.9 • 1.1K Ratings
🗓️ 13 November 2024
⏱️ 36 minutes
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Former Ram Brand chief and current MOPAR head, Mike Koval, gives the guys a tour of the MOPAR both, including concepts and new products, at the 2024 SEMA show. The Truck Show Podcast is proudly presented by Nissan in association with Banks Power, AMSOIL, and EGR USA.
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0:00.0 | The Truck Show podcast, live from the Sima show in Las Vegas, presented by Nissan, with support from EGR, Banks, and Amsoil. |
0:14.0 | Even comes Baker! |
0:19.0 | You're a good audience, ladies, gentlemen. Thank you very much. So we're with Mike of all, who we've talked about on the podcast before. |
0:25.9 | He's one of my friends who was at Ram Brand. |
0:28.3 | And so in the realignment of Stalantis, he now is overseeing Mopar, which is huge. |
0:34.2 | So all the truck, car, Jeep stuff that comes out. |
0:36.5 | So what's that like going from the brand |
0:38.4 | side? Because I feel like you can kind of just go wild over here. It's a big job. It is a big job, |
0:43.5 | and I often refer to it as a company within a company. Not only do we manage our own P&L. And I would say, |
0:48.7 | most people think that we are neck-breaking performance or innovative accessories, and we are neck-breaking performance or innovative accessories and we are those things. |
0:54.1 | What we forget about sometimes is that we're so much more than that. |
0:57.2 | We actually control parts distribution across North America and more increasingly around the world. |
1:02.3 | You may remember- You're talking about service parts, right? |
1:04.0 | Service parts. |
1:05.0 | No, no, every. |
1:06.0 | Or all of filters. |
1:07.0 | And even post-merger, MOPAR has now become the brand name for all Stalantas OE parts around |
1:14.4 | the world. |
1:15.6 | So a little tip of the cap to the equity in the Omega M, which is, and by the way, I found |
1:20.6 | there's some people on the Mopar team who have worked their entire careers, 30, 35, 40 years |
1:26.6 | in Mopar. Why? They love it. They bleed blue. And I could not believe |
1:31.6 | it when I came over from RAM. You know, I think about, so we're responsible for parts distribution |
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